ROLE Designer/Lettering | AD/DESIGNER Joseph Prichard | DESIGNER Armando Martinez-Celis | PROGRAMS CC Illustrator



Final Logo

Celebrating their 50th Anniversary, our client asked us to help refine their logo and produce some fun (and useful) goodies for their community. In redrawing their logo, I retained the loose handwritten feel but made slight adjustments for the logo to accommodate smaller scales. The overall logo looked rather squashed, so I raised the x-height higher and opened up the "L" and "D" counters. I also smoothed out the loops and curves and aligned all the letters to the baseline.

Initial Sketch

Comparison to Old Logo

Applications
Overall identity system and assets developed by Joseph Prichard and Armando Martinez-Celis.
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