ROLE Designer/Lettering | AD/DESIGNER Joseph Prichard | DESIGNER Armando Martinez-Celis | PROGRAMS CC Illustrator
Celebrating their 50th Anniversary, our client asked us to help refine their logo and produce some fun (and useful) goodies for their community. In redrawing their logo, I retained the loose handwritten feel but made slight adjustments for the logo to accommodate smaller scales. The overall logo looked rather squashed, so I raised the x-height higher and opened up the "L" and "D" counters. I also smoothed out the loops and curves and aligned all the letters to the baseline.
Overall identity system and assets developed by Joseph Prichard and Armando Martinez-Celis.