Creative Direction + Brand Design
About Me

HECHO CON PLANTAS
ILLUSTRATION

TODO VERDE


Project: Todo Verde offers nutritious and flavorful Latin American-inspired, plant-based cuisine to East Los Angeles and beyond. They won 2nd Place in Kilter's Plant-Based Food Grant. And thus, we were entrusted with designing packaging for their latest seasoning creations, inspired by traditional Mexican dishes. 

Role:  Collaborating closely with Todo Verde’s Jocyln Ramirez, we aimed to maintain an authentic Mexican identity to appeal to health-conscious individuals and newcomers to plant-based eating. To enhance the packaging, I illustrated by hand some key ingredients like garlic, pineapple, lime, dry chiles, and tomatoes. Final illustrations were created in Photoshop.

Results: Todo Verde’s fanbase were estatic and Kilter became a GDUSA 2022 American Package Design Awards Winner.

STUDIO: KILTER  ROLE: ILLUSTRATOR CD: JOSEPH PRICHARD AD: ARMANDO MARTINEZ-CELIS

Creative Direction + Brand Design heyduterte@gmail.com


Bay raised 👐🏼 LA grown ®