ROLE Animator, Editor | AD Joseph Prichard | DESIGNER Armando Martinez-Celis | PROGRAMS CC Premiere, CC After Effects, CC Audition, CC Photoshop, CC Illustrator
Two years in the making, Kilter was tasked with rebranding the century old institution nestled within the foothills of the San Gabriel Mountains. Working with Joe and Armando, I expanded the logo system further by smoothly transitioning from one message to the next and introducing imagery that paired well together. After the identity was established, I was tasked with developing a brand reveal video to build enthusiasm within the student body as well as reassure the faculty that they were in good hands. The community response has been tremendous, we couldn't be any prouder.