SUBTROPIC SIZZLE REEL
Unmute video for sound.
Project: As Subtropic's Senior Designer, I undertook the ambitious challenge of crafting the agency's first sizzle reel. Drawing from an impressive array of past projects, including a dynamic Doritos ad, AR Lenses developed for Snapchat, interactive online experiences, captivating on-site footage, intricate illustrations, and innovative branding endeavors.
Role: I art directed the aesthetic and worked closely with my editor to create a flow that follows the music beat and visual assets that best highlight the studio’s work and personality.
Result: Since the time of this reel’s release, Subtropic has secured retainer accounts with Meta, Reddit, and Uber.