SUBTROPIC SIZZLE REEL
Project: As Subtropic's senior designer, I undertook the ambitious challenge of crafting the agency's first sizzle reel. Drawing from an impressive array of past projects, including a dynamic Doritos ad, AR Lenses developed for Snapchat, interactive online experiences, captivating on-site footage, intricate illustrations, and innovative branding endeavors.
Role: I art directed the aesthetic and worked closely with my editor to create a flow that follows the music beat and visual assets that best highlight the studio’s work and personality.
Result: Since this video has been release we have secured retainer accounts with Meta, Reddit, and Uber.