SNAPCHAT LENSES
Project: For many brands, Snapchat is their first forray in integrating an AR touchpoint into their campaigns. From my 2-years at Subtropic, it’s clear any brand can utilize AR in fun and engaging ways to attract new and old fans.
The list is endless: entertainment, travel, healthcare, restaurants, dating apps, video games, beauty products, delivery services, furniture stores, drug prevention, voting campaigns, music, snacks, music, beverages, sports, etc.
Role: I provide art direction by interpreting the client’s briefs and creating experiences that merge brand guidelines and Snap’s best in AR tech. My daily duties vary but general includes giving art direction, revision notes, mentoring, and working cross-functionally with designers and developers to hit frequent fast-paced deadlines. Turn around times for round 1 vary from 24 hours to a week, depending on complexity.