SNAPCHAT PUBLIC POLICY AND SOCIAL IMPACT
Project: Snapchat Public Policy collaborates with key non-profit partners and policymakers to empower young people to solve problems and make a difference in their communities. This team approached Subtropic with a modest request to revamp an old internal team logo. This evolved into a comprehensive identity refresh, including a new modular logo system and an overhauled toolkit (excerpts are seen here).
Role: I built trust with our client through multiple insightful conversations on how we could bring their vision to life. We iterated and created two distinct logos for their main Public Policy brand and a sub-category, Social Impact, which could highlight specific states or countries. The toolkit included deck templates, complete with a brand guide featuring logo best practices, typography, layout, color palette, and slide examples. We also included illustrated icons to inject more brand flavor across documents and digital web pages.
Results: Since our refresh, the Policy team has successfully pitched and acquired new clients across the globe, from India to the Netherlands, and back home in Washington D.C. The shortlist includes the Executive Office of the President of the U.S., AdCouncil, The Diana Award, Song for Charlie, YLAC Digital Champions, and Seize the Awkward.