ROLE Designer, Illustrator | AD Melissa Rosen | PROGRAMS CC Illustrator, CC InDesign
Rideshare Week is an annual campaign that promotes alternative forms of transportation such as taking the bus, train, biking, walking, and vanpool. I was instructed to brand the overall look of 2016's "Do the Ride Thing" campaign and update illustrations. Assets appeared on the LA Metro's website and flyers distributed throughout LA County.
Initial Concepts
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