CALARTS: SUMMER PROGRAMS
Project: Over the years, Kilter has partnered with the California Institute of the Arts (CalArts) to create various campaigns for their summer programs. My work included the Summer Residency and Discover programs with the intention of boosting admission for their fledgling summer residency program.
Role: For both campaigns, Kilter crafted copy that fully capture the one-of-a-kind CalArts experience. For Reside, this inspired me to create visually bold and experimental collages to be adapted for many formats and showcased across various platforms including the CalArts Extended Studies website, newsletters, and Google Ads, amplifying the reach and impact of the institution's offerings. For Discover I edited together student animations, scultptures, and performances to craft compelling videos that appeared through Youtube ads.
Results: In 2018, our Reside campaign was awarded Gold for their University and College Designers Association’s Design Competition. In 2020, our Discover campaign was awarded Gold for Integrated marketing campaign by the University & College Designers Association (UCDA).