APRIL
Project: April approached us with an innovative AI-driven solution to revolutionize Americans' tax experiences without having to leave the bank they love. However, they lacked a compelling brand aesthetic to engage potential banking partners.
Role: In our intial assessment, we took into account some key factors. Firstly, we observed an abundance of predominantly green palettes and generic photography within the competitive banking landscape—prompting us to steer clear of such clichés. Secondly, we aimed to differentiate April by infusing a more humanistic and editorial aesthetic.
With these considerations in mind, we embarked on developing a cohesive branding system adaptable across various touchpoints, such as their embedded app, website, merchandise, outdoor ads, and presentation suite. I produced a number of explorations for logotypes, icons, motion frames, and layout designs and finalized within brand deck.
Results: In late fall, the April team were up and ready to start fully developing their website, app, and marketing materials. In 2023, April was able to secure 12 partnerships at their debut, including Acorns, Mercury Financial, and Move.
Check out the lastest work on getapril.com or on April’s LinkedIn.